I Scream Nails burst onto the Australian nail art scene in 2012 with a highly successful pop up nail art salon in Melbourne. Driven by her overwhelming love of all things nail related and the popularity of her first pop up salon, founder Celia Cecchi went on to establish I Scream Nails as the 'go to' company for nail art events around Australia, with the I Scream Nails team popping up at shopping centres, boutique stores, corporate sporting events and V.I.P parties.
The I Scream Nails logo, super cute branding and overall look was created by Celia's partner and designer, Ben Johnson. In May 2014 Ben joined the company in a full time capacity as one of the Directors and as the Creative Director of I Scream Nails.
I Scream Nails has worked and collaborated with some of the biggest brands including The Coca-Cola Group, Westfield, Sportsgirl, David Jones, Myer, Glue Store, DI$COUNT UNIVER$E , Gorman Clothing, Guess, Southern Cross Austereo, Vans - and the list goes on.
In addition to this, I Scream Nails has delivered successful events in collaboration with the Coca-Cola Group, the Australian Open and the Melbourne Cup Carnival.
In December 2014, I Scream Nails launched their first nail polish range consisting of the highest quality, sugary sweet nail polish shades EVER! Each I Scream Nails polish is 100% vegan, 5-free! (no Toluene, DBP, Camphor, Formaldehyde and Formaldehyde Resin) Tested on nails and NOT on animals!
Since its launch, the I Scream Nails product range has continued to grow and thrive with new shades being released regularly. In addition to nail polish, I Scream Nails also have their very own DIY Nail Art Book and a range of nail art tools - designed especially for the nail art obsessed!